ABP Majha (formerly Star Majha) a 24-hr national Marathi news channel was launched in June 2007. Airing informative programmes and run by a highly trained and passionate team guided by industry stalwarts, it has created its own unique Marathi space. Mirroring the aspirations and distinct socio-political characteristics of the region, it captured the hearts of 11 million Indians weekly, in a short time.