Asianet is an Indian general entertainment channel broadcasting in the south Indian language of Malayalam. Asianet was the first privately owned television channel in Malayalam and the second to broadcast in the language. Asianet is a general entertainment channel with programs in a wide variety of genres including Malayalam-language movies, soaps, reality shows, talk shows, news programs, travel shows and music-based shows. While programming is mainly targeted at family audiences, there are several programmes aimed towards specific audiences such as shows for children, teenagers, young working professionals and elders. The channel also broadcasts a successful musical talent reality contest - Star Singer, the show is one of the most popular shows of its type in south India and is currently in its sixth season