E24 is country's first entertainment news channel, targeted at all avid Bollywood fans, which in itself makes it non-specific to a particular age group. The mandate for E24 is speed, accuracy and authenticity in reporting, while retaining the mystique and romance of all things Bollywood. The sets for E24 are contemporary in look and a functional combination of live + 3D sets that form an integral part of the programming and are in sync with the shows, rather than lending pure aesthetic value.