Geetha Arts is known for several successful projects but Vijetha (winner); a family drama starring Chiranjeevi set the trend of blockbusters for Geetha Arts. Since then, it has made movies mostly featuring superstars such as Chiranjeevi, Rajinikanth, Aamir Khan, Anil Kapoor, Pawan Kalyan, Vijay, Allu Arjun and Ram Charan Tej. After consolidating the film production business, Geetha Arts expanded its presence into film distribution, exhibition, publishing and digital content. In the highly fragmented and unorganized industry, Geetha Arts is one of the few players that has streamlined its business and evolved into an integrated film conglomerate.