Northeast Bangla (Ne Bangla) is a Bengali language 24x7 news channel owned by M/s. Rainbow Productions Ltd. NE Bangla’s impending launch ushered in an era of unprecedented and much-needed Bengali language programming, created and provided from Agartala (capital of Tripura State in Northeast India) and Kolkata (capital of West Bengal state). The channel's most popular program was Khas Khabor – a show which almost translated into a household habit for the Bengalis. Besides this, other popular programs produced by Rainbow during the past which had also achieved immense popularity within the entire Bengali community namely ‘Suprobhat’ (Breakfast show) & ‘Mukho-Mukhi’.