Idea
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Idea Cellular, part of the Aditya Birla Group, is one of the oldest players in the Indian telecom industry. It is the 3rd largest mobile services operator in India. With traffic in excess of a billion minutes a day, Idea ranks among the Top 10 operators in the world. It operates across all 22 service areas with 2G services, and 3G services are being progressively rolled out. Idea’s strong growth in the Indian telephony market comes from its deep penetration in non-urban & rural markets.

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